Style, for Smeg, is a distinct concept: it is the way a product communicates with its surroundings and how we as users interact with it.
Attention to design and even the finest of details has always been the hallmark of Smeg; it helps bring our products to life our products alongside the homes they are installed into.
At Smeg, true to our Italian upbringing, we believe the kitchen is very much the heart of the home; a place where family & friends congregate and enjoy good food. Taking centre stage, Smeg appliances play an integral role, often stand-out focal points in the kitchen.
What makes us different is the longstanding partnerships we develop with internationally renowned architects and designers, developing new aesthetics not imagined before.